Independent women's media Many ways to be yourself
Friend
Marketer
Mom
Businesswoman
Art lover

You don’t have to pick just one version of yourself

Stories, interviews and things we make for women who are stylists, moms, writers and founders all at once. Sometimes all before lunch.

Scroll on, there’s more than one way in

00 / Manifesto

We don’t find ourselves once and for all. We keep meeting ourselves again and again: in what we wear, what we want, what we make, what we choose, leave and start.

01 / Many Ways

One woman.
Many lives

  • Stylist
  • Mom
  • Writer
  • Founder

Sometimes all before lunch

More than one role

Stories, interviews and things we make for women who are stylists, moms, writers and founders all at once.

the question that starts it all List everything you are right now

Real women, ten questions and zero polished success stories.

Her own thing

Every woman here is more than one thing. We ask the same ten questions and get completely different lives back.

[ Tell us your story ]

02 / Issue 01 · October 2026

Question of the issue

[ Think it through with us ]

Which part of this
did you never plan?

03 / 6 sections · one woman, many ways in

Read by mood

04 / Style · tool of the day

What do you
feel like
wearing today?

Not what's trending. Not what you're "supposed to" wear. Pick a feeling and get three small steps using what's already in your closet.

Free guidePDF

5 days, 5 feelings, 5 looks

A small experiment with clothes you already own. One feeling a day, five days, and you'll see your closet differently.

[ Open the tool ]

04 / From the studio

Things you’ll want to keep

Cards, games and guides we dream up and draw ourselves. Made to be used, not just admired.

AWMW / ST.01-DFCards

Dress a Feeling

51 illustrated style cards for the mornings when you stand in front of your closet and feel nothing.

[ 9.90 € ]· PDF Buy on Etsy
AWMW / ST.02-AMGame

After Midnight

A card game for a Halloween girls' night.

[ 8.00 € ]· PDF Buy on Etsy
[ Coming soon ]
AWMW / ST.03Next up

A Little Deck of Wishes

[ 0.00 € ] Let me know first

05 / A Woman, Many Ways Books

Books for women
who live
many lives

Our book line: workbooks you write in, illustrated guides you keep on the shelf, and novels about women who don't fit into one story.

[ See the books ]
Series · Workbooks[Workbook title]
Series · Fiction · SoonThe novel I'm writing nowAWMW Books · 02
Series · Illustrated guidesComing 2027

06 / Letters · every three weeks

A letter you’ll
actually want
to open

Every letter is a tiny issue: two stories, one question worth sitting with, and one thing to try. Plus a free guide, "5 days, 5 feelings, 5 looks."